Naughty Nuri is an Indonesian fusion restaurant in Melbourne Central. The restaurant was looking to update its branding and marketing strategy to increase conversion from passing foot traffic. As well as improving their social media presence.
I worked with Digital Marketing Agency to develop an updated look and feel for the brand including the logo as well as the look and feel of the brand.
The logo has been updated to a simplified, more minimal and modern version of the original logo. Retaining existing brand recognition and loyalty, while simultaneously drawing in new clients and food bloggers from the competitive Melbourne restaurant scene. Using menu design principals and best practices, and new branding aesthetics the new menu design and layout was also also developed along with signage, packaging and social content.
- Brand Refresh
- Menu Design
- Information Design
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