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Ella Rasmussen

Ella Rasmussen is a Designer & Creative Communicator

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Shaded

Shaded

COMPANY

Shaded is a snow apparel startup I worked with in Canada to develop their brand identity. Shaded is a t-shirt business targeted at skiers and snowboarders. They were after a strong, professional logo, which clearly communicated their brand, while appealing to the target audience.

SOLUTION/WORK

Using a return brief and competitors as inspiration I developed 3 concepts for consideration. The client selected their favourite and we refined it further to reach the final outcome. From here I developed some branding colours, selected typefaces and developed other visual language aspects to complete the brands look and feel.

SKILLS/ EXPERIENCE

  • Brand Design
  • Logo Design
  • Corporate design guideline development

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If you would like discuss a project and learn more about my process and pricing please get in touch.

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