Shaded is a snow apparel startup I worked with in Canada to develop their brand identity. Shaded is a t-shirt business targeted at skiers and snowboarders. They were after a strong, professional logo, which clearly communicated their brand, while appealing to the target audience.
Using a return brief and competitors as inspiration I developed 3 concepts for consideration. The client selected their favourite and we refined it further to reach the final outcome. From here I developed some branding colours, selected typefaces and developed other visual language aspects to complete the brands look and feel.
- Brand Design
- Logo Design
- Corporate design guideline development
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