Trailblazer Digital
COMPANY
Trailblazer digital is a startup digital agency targeted at small business owners looking to grow their businesses online presence. They are a people focused, creative, sophisticated, innovative and energetic brand.
SOLUTION/WORK
Using the keywords passed on by the client in their brief I developed a brand identity for the Trailblazer Digital business. Using bright, energetic sunset colours to capture the attention and excitement of small not so tech savvy businesses looking to grow their online presence. I developed brand imagery guidelines focused on creating a brand story around digital trailblazers.
The Trailblazer logo includes two contrasting typefaces, a paintbrush stroke style type, which signifies creativity and innovation while the other modern no fuss sans serif typeface shows the brands more sophisticated, professional and focused side.
The paint stroke aesthetic is an important part of this identity’s toolbox. It helps maintain a creative, innovative and approachable look and feel, making sure potential new clients trust the brand and don’t feel overwhelmed by the technical side of the business.
SKILLS/ EXPERIENCE
- Brand Identity
- Corporate design guideline development
- Brand Imagery guidelines
- Digital Design
- Stationery Design
- Pitching
Diaco’s Garden Nursery
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