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Ella Rasmussen

Ella Rasmussen is a Designer & Creative Communicator

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Wurth

Wurth Australia

COMPANY

Wurth Australia is a B2B business with many sales reps on the road selling consumables to the automotive, cargo, mining and construction industries around Australia and Globally. For 3 years I worked at Wurth Australia as an in-house Graphic Designer working as part of a team to produce all the businesses marketing campaigns and collateral. Wurth Australia has a full print shop on site, which allowed me to gain valuable experience in publication and large scale printing.

SOLUTION/WORK

Wurth is a global company and in order to maintain consistent company branding around the world, the german head office has designed comprehensive design guidelines. In order to design innovative,  successful artwork I drew upon design techniques such as colour, scale, layout, and visual hierarchies to clearly communicate each pieces message.

During my time at Wurth Australia I produced a large volume of marketing materials including monthly printed specials, catalogues, marketing campaign collateral, monthly digital campaigns for web and our sales app, product packaging, quarterly company magazines, annual reviews, marketing materials for events and conferences including invitations, name tags, menus etc, EDMs, product and staff photography, filming and editing product videos. 

SKILLS/ EXPERIENCE

  • Corporate Design Guidelines
  • CMS
  • Packaging
  • EDMS (Mailchimp)
  • Events
  • Poster Design
  • Infographics
  • Publication Design
  • Template Design
  • Printing
  • Digital Design
  • Video Editing
  • Photography
  • Adobe Indesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Final Cut Pro

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If you would like discuss a project and learn more about my process and pricing please get in touch.

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